Costa, Fábio Moraes da; Daré, Patrícia Regina Caldeira; … - In: Brazilian Business Review 1 (2004) 1, pp. 45-62
This paper was prepared to identify the variables involved in the decision process of an individual who donates financial resources to nonprofit organizations. To this end a research was developed and applied to donors and non-donors, so that it would be possible to identify the factors involved...