Search Results - person:"Coulter, Keith S."

Location, location, location : when and how low price locations improve consumer price perceptions

Barone, Michael J.; Coulter, Keith S.; Kulow, Katina; … - In: Psychology & marketing 39 (2022) 6, pp. 1190-1203

Persistent link: https://www.econbiz.de/10013280076

How internal reference prices determine when a price's location will influence consumer judgments

Kulow, Katina; Coulter, Keith S.; Barone, Michael J.; … - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 563-575

Persistent link: https://www.econbiz.de/10013454634

The upside of down : presenting a price in a low or high location influences how consumers evaluate it

Barone, Michael J.; Coulter, Keith S.; Li, Xingbo - In: Journal of retailing 96 (2020) 3, pp. 397-410

Persistent link: https://www.econbiz.de/10012420856

“Like it or not” : Consumer responses to word‐of‐mouth communication in on‐line social networks

Coulter, Keith S.; Roggeveen, Anne - In: Management Research Review 35 (2012) 9, pp. 878-899

Purpose – The purpose of this paper is to investigate how source, network, relationship, and message/content factors affect how consumers respond to a word‐of‐mouth (WOM) communication in an online social network. Design/methodology/approach – Hypotheses were addressed using two online...

Persistent link: https://www.econbiz.de/10014952165

How hand proximity impacts consumer responses to a persuasive communication

Coulter, Keith S. - In: Psychology & marketing 33 (2016) 2, pp. 135-149

Persistent link: https://www.econbiz.de/10011433863

Price number relationships and deal processing fluency : the effects of approximation sequences and number multiples

Coulter, Keith S.; Roggeveen, Anne L. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10010349033

Name-letters and birthday-numbers : implicit egotism effects in pricing

Coulter, Keith S.; Grewal, Dhruv - In: Journal of marketing 78 (2014) 3, pp. 102-120

Persistent link: https://www.econbiz.de/10010360372

Small sounds, big deals : phonetic symbolism effects in pricing

Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 224-237

Persistent link: https://www.econbiz.de/10009777134

Some reflections on an appraisal of behavioral price research (part 1)

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

Persistent link: https://www.econbiz.de/10010187189

Commentary on: "an appraisal of behavioral price research (Part I)"

Coulter, Keith S. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 135-140

Persistent link: https://www.econbiz.de/10010187200