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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
2
Seeing the Voice of the Consumer: Metaphor-based Advertising Research
Zaltman, Gerald
;
Coulter, Robin Higie
- In:
Journal of advertising research
35
(
1995
)
4
,
pp. 35-51
Persistent link: https://www.econbiz.de/10006532644
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3
Consumers in the transition to a market economy: Hungary, 1989-1992
Feick, Lawrence
;
Coulter, Robin Higie
;
Price, Linda L.
- In:
International marketing review
12
(
1995
)
5
,
pp. 18-34
Persistent link: https://www.econbiz.de/10006327722
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