Thousands of manufacturing jobs have left the United States for Mexico because of lower labor costs in relatively close proximity to the United States. Despite lower labor costs, high employee turnover can be a major problem for maquiladoras, particularly for firms focusing on quality and high...

Thousands of manufacturing jobs have left the United States for Mexico because of lower labor costs in relatively close proximity to the United States. Despite lower labor costs, high employee turnover can be a major problem for maquiladoras, particularly for firms focusing on quality and high...

Purpose – The purpose of this study was to conduct a content analysis of humor styles used in US and Mexican television advertising. Design/methodology/approach – A total of 97 television commercials broadcasted by major US and Mexican national television networks were classified under the...