Curtis, Eaton B.; MacDonald Ian A.; Laura, Meriluoto - In: The B.E. Journal of Theoretical Economics 10 (2010) 1, pp. 1-29
We examine a two-stage duopoly game in which firms advertise their existence to consumers in stage 1 and compete in prices in stage 2. Whenever the advertising technology generates positive overlap in customer bases, the equilibrium for the stage-1 game is asymmetric in that one firm chooses to...