Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21
Examining and analyzing the determinants facilitating consumers' intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile...
