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Year of publication
Subject
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Asymmetrische Information 1 Brand image 1 Consumer behaviour 1 Dienstleistung 1 Dienstleistungsmarketing 1 Experiment 1 Hotel 1 Hotel industry 1 Hotellerie 1 Konsumentenverhalten 1 Low-cost strategy 1 Markenimage 1 Marketingstrategie 1 Niedrigpreisstrategie 1 Online retailing 1 Online-Handel 1 Services marketing 1 Signaldetektion 1 Signalling 1
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Type of publication
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Book / Working Paper 1
Type of publication (narrower categories)
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Hochschulschrift 1 Thesis 1
Language
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English 1
Author
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Czarnecki, Thomas 1
Published in...
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 1
Source
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ECONIS (ZBW) 1
Showing 1 - 1 of 1
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Challenges and strategies for the service industry : an empirical analysis of risk-reducing signals ; the example of the hotel industry
Czarnecki, Thomas - 2009
Persistent link: https://www.econbiz.de/10003874877
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