Gilles, LAURENT; Thierry, LAGEAT; Sandor, CZELLAR - HEC Paris (École des Hautes Études Commerciales) - 2003
For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the...