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~subject:"Brand image"
~type_genre:"Arbeitspapier"
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The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor
;
Palazzo, Guido
-
2004
Persistent link: https://www.econbiz.de/10001921203
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2
The impact of automatic attitudes on product and brand evaluations : the moderating effect of consumer expertise
Czellar, Sandor
;
Luna, David
-
2004
Persistent link: https://www.econbiz.de/10002433741
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3
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
4
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
5
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
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