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~subject:"Brand image"
~type_genre:"Arbeitspapier"
~person:"Luna, David"
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The impact of automatic attitudes on product and brand evaluations : the moderating effect of consumer expertise
Czellar, Sandor
;
Luna, David
-
2004
Persistent link: https://www.econbiz.de/10002433741
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
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