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~subject:"United States"
~person:"Spangenberg, Eric R."
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United States
Consumer behaviour
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Brand
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Brand engagement
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Brand image
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Markenartikel
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Markenimage
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Bekleidung
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Handelsmarke
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advertising
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brand
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brand management
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brand-extended self-construal
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consumer behaviour
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consumer tendency
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consumer well-being
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failure
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Spangenberg, Eric R.
Czellar, Sandor
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Raska, David
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Sprott, David E.
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Les cahiers de recherche / HEC Paris
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Consumer reactions to self-expressive brand display
Sprott, David E.
;
Spangenberg, Eric R.
;
Czellar, Sandor
; …
-
2009
Persistent link: https://www.econbiz.de/10003923345
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