Heterogeneity in preferences can be addressed through various discrete choice modeling approaches. The random-parameter latent class (RLC) approach offers a desirable alternative for analysts due to its advantageous properties of separating classes with different preferences and capturing the...

Consumers have several options when confronted with less environmentally friendly packaging like water in single use plastic bottles– they can ignore environmental concerns and proceed with a purchase, refuse to buy any such product, seek out a less damaging version like water in biodegradable...

A termelői piacok tradicionális értékesítési csatornának számítanak, amelyek lehetőséget kínálnak a fogyasztók számára, hogy élelmiszerhez jussanak. A termelői piacok napjainkban a reneszánszukat élik, és az ezzel kapcsolatos kutatások is már több évtizedet ölelnek fel....

A tanulmány célja, hogy bemutassa a metaelemzés főbb lépéseit a Cohen-féle d hatásnagyság-mutató egymintás kontextusban történő alkalmazásakor. A szerzők egy valós felmérés adatbázisát használják fel példaként, amelyen keresztül ismertetik az elemzéshez szükséges...

Az elmúlt évek változásai – köztük a globalizáció, technológiai fejlődés vagy a pandémia – komoly kihívások elé állítják a szervezeteket, melyek megoldásában egyre nagyobb hangsúlyt kapnak a kreatív, innovatív HR-eszközök, melyek egyike a játékosítás, amit...

Consumer ethnocentrism plays a key role in the markets of developed countries when governments take protectionist measures due to economic crises and downturns. Consumer ethnocentrism appears to be stronger in relation to the choice and purchase of food and beverages. The purpose of the current...

n recent months, the European Union has experienced inflation that has not been seen for decades. Inflation and inflation expectations are crucial in economic and purchasing behaviour, as they influence consumption. Hungary had the highest inflation among the Member States of the European Union....

Pálinka is the national spirit of Hungary and is in possession of the geographical indication of the European Union, but it used to be listed as a poor-quality product for a long time. The turnaround in this field began in the early 2000s. The aim of this study is to analyse the behaviour and...

The purpose of this study is to examine consumer preferences towards a Central European alcoholic beverage possessing a Geographical Indication (GI), paying special attention to the role of ethnocentrism in decision-making. Pálinka is one of the best-known products in Hungary, and the...

Processed meat products are a staple part of the typical European diet. Product packaging can include a considerable amount of information and, with other intrinsic and extrinsic attributes, substantially influence consumers' preferences and purchasing decisions. This study investigates 14...