Search Results - person:"Dadzie, Kofi Q."

The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets

Dadzie, Kofi Q.; Dadzie, Charlene; Johnston, Wesley J.; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 367-383

Persistent link: https://www.econbiz.de/10013539272

Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective

Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410

Persistent link: https://www.econbiz.de/10012521303

The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Contemporary issues and prospects in business …, (pp. 52-69). 2020

Persistent link: https://www.econbiz.de/10012136026

Perspectives on macromarketing in the African context : introduction to the special issue

Dadzie, Kofi Q.; Sheth, Jagdish N. - In: Journal of macromarketing 40 (2020) 1, pp. 8-12

Persistent link: https://www.econbiz.de/10012159099

Special issue: macromarketing in the African context

Dadzie, Kofi Q. (ed.); Sheth, Jagdish N. (ed.) - 2020

Persistent link: https://www.econbiz.de/10012159192

The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10012180386

Trust and duration of buyer-seller relationship in emerging markets

Dadzie, Kofi Q.; Dadzie, Charlene A.; Williams, Alvin J. - In: Journal of Business & Industrial Marketing 33 (2018) 1, pp. 134-144

Purpose: This study aims to examine how various components of interpersonal trust (affective and cognitive) influence the duration of buyer-seller relationships in the emerging market (EM) context of a heterogeneous market structure dominated by small, fragmented sellers/suppliers....

Persistent link: https://www.econbiz.de/10012073208

How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework

Dadzie, Kofi Q.; Amponsah, David K.; Dadzie, Charlene A.; … - In: Journal of marketing theory and practice 25 (2017) 3, pp. 234-256

Persistent link: https://www.econbiz.de/10011738263

How managers handle conflict in supply chain collaborative relationships in Ghana

Winston, Evelyn; Dadzie, Charlene A.; Dadzie, Kofi Q. - In: Journal of African business 10 (2009) 2, pp. 203-217

Persistent link: https://www.econbiz.de/10003912526

Competing with marketing channels and logistics in Africa's booming markets : an investigation of emerging supply chain management practices in Ghana

Dadzie, Kofi Q.; Winston, Evelyn; Hinson, Robert - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 137-152

Persistent link: https://www.econbiz.de/10011292367