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Search: person:"Das, Neel"
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Cause-Related Marketing
4
Cause-related marketing
4
Consumer behaviour
4
Fundraising
4
Konsumentenverhalten
4
Advertising effects
2
Altruism
2
Altruismus
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Charity
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Decision under uncertainty
2
Entscheidung unter Unsicherheit
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Werbewirkung
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1991-2011
1
Beziehungsmarketing
1
Bio-Lebensmittel
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Brand image
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Börsenkurs
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CRM
1
Charitable donation
1
Charitable donations
1
Charitable organization
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Checkout charity
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Communal vs. exchange mindset
1
Consumer attitudes
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Cue congruency
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Decision
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Definition
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Donation quantifier
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Empirical method
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Empirische Methode
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Ernährungsindustrie
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Ernährungssicherung
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Food industry
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Gemeinnützige Organisation
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Article
16
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9
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9
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English
13
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3
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Das, Neel
16
Kerr, Anthony H.
6
Biswas, Abhijit
4
Nafees, Lubna
3
Burman, Bidisha
2
Joffe, Brad
2
Ahmad, Fayez
1
Biswas, Dipayan
1
Boya, Unal O.
1
Daly, Joseph P.
1
Das, Anindita
1
Garber, Lawrence L.
1
Guha, Abhijit
1
Hyatt, Eva M.
1
Krishnan, Balaji
1
McNeil, Chris R.
1
Pouder, Richard W.
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Journal of marketing theory and practice
4
The journal of applied business research
4
International journal of electronic marketing and retailing : IJEMR
2
International journal of management practice : IJMP
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
9
OLC EcoSci
7
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1
The impact of the linear and threshold matching principles on eliciting donation behavior in communal and exchange-oriented individuals
Ahmad, Fayez
;
Das, Neel
;
Nafees, Lubna
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015422068
Saved in:
2
Is roundup donation request always preferred : a case for checkout charity
Das, Neel
;
Nafees, Lubna
;
Boya, Unal O.
;
Das, Anindita
- In:
International review on public and non-profit marketing
21
(
2024
)
3
,
pp. 645-658
Persistent link: https://www.econbiz.de/10015080802
Saved in:
3
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
Saved in:
4
Exploration of the organic food-related consumer behaviour in emerging and developed economies : the case of India and the US
Nafees, Lubna
;
Hyatt, Eva M.
;
Garber, Lawrence L.
;
Das, Neel
- In:
International journal of management practice : IJMP
13
(
2020
)
5
,
pp. 604-626
Persistent link: https://www.econbiz.de/10012514907
Saved in:
5
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
6
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009729463
Saved in:
7
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10010117349
Saved in:
8
The interactive effects of decision-making and expertise on the experience of regret
Das, Neel
;
Joffe, Brad
- In:
The journal of applied business research
28
(
2012
)
3
,
pp. 333-346
Persistent link: https://www.econbiz.de/10009554745
Saved in:
9
The interactive effects of decision-making and expertise on the experience of regret
Das, Neel
;
Joffe, Brad
- In:
The journal of applied business research
28
(
2012
)
3
,
pp. 333-346
Persistent link: https://www.econbiz.de/10010004517
Saved in:
10
"Woulda, coulda, shoulda" : a conceptual examination of the sources of postpurchase regret
Das, Neel
;
Kerr, Anthony H.
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 171-180
Persistent link: https://www.econbiz.de/10003962433
Saved in:
1
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