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  • Search: person:"Davis, Cassandra Denise"
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Subject
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Advertising 2 Consumer behaviour 2 Konsumentenverhalten 2 Werbung 2 Advertising effects 1 Age group 1 Aging 1 Altersgruppe 1 Controversial industries 1 Elderly people 1 Gesundheitsrisiko 1 Graphic Pictorial Health Warnings 1 Health risk 1 Memory search frame 1 Natural label claims 1 Older consumers 1 Product labelling 1 Rauchen 1 Smoking 1 Tobacco advertising 1 Vice goods 1 Warenkennzeichnung 1 Werbewirkung 1 Ältere Menschen 1
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Undetermined 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Davis, Cassandra Denise 3 Burton, Scot 1 Dai, Xianchi 1 Drolet, Aimee 1 Drolet, Aimee Leigh 1 Jeong, Hyewook Genevieve 1 Si, Kao 1
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Published in...
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Journal of advertising 1 Journal of business research : JBR 1 Marketing letters : a journal of research in marketing 1
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Buying a chance at love : the influence of attachment anxiety on consumer preference for romantic advertising
Davis, Cassandra Denise; Jeong, Hyewook Genevieve; … - In: Journal of advertising 53 (2024) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10014575281
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Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Davis, Cassandra Denise; Drolet, Aimee - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 27-30
Persistent link: https://www.econbiz.de/10013184264
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Cover Image
Making bad look good : the counterpersuasive effects of natural labels on (dangerous) vice goods
Davis, Cassandra Denise; Burton, Scot - In: Journal of business research : JBR 104 (2019), pp. 271-282
Persistent link: https://www.econbiz.de/10012105028
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