Bourreau, Marc; Caillaud, Bernard; de Nijs, Romain - In: Review of Network Economics 16 (2017) 3, pp. 269-289
Abstract In this paper we propose a model where consumer personal data have multidimensional characteristics, and are used by platforms to offer ad slots with better targeting possibilities to a market of differentiated advertisers through real-time auctions. A platform controls the amount of...