//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Decker, Carolin"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
Agency theory
2
Brand image
2
Brand management
2
Deutschland
2
Germany
2
Globalisierung
2
Globalization
2
Innovation
2
Management
2
Markenführung
2
Markenimage
2
Strategic alliance
2
Strategische Allianz
2
Alliance manager
1
Alliance performance
1
Arbeitsmigranten
1
Brand licensing
1
Business model
1
Business network
1
Business networks
1
Confidence
1
Consumer behaviour
1
Control mechanisms
1
Decision theory
1
Desinvestition
1
Digital innovation
1
Digital technology adoption
1
Digital transformation
1
Digitalisierung
1
Digitization
1
Disinvestment
1
Distribution risk
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
E-commerce
1
Eigentümerstruktur
1
Electronic Commerce
1
Entscheidungstheorie
1
Erfolgsfaktor
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Decker, Carolin
1
Dubiel, Anna
1
Meschnig, Annika
1
Published in...
All
European journal of marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Burning the candle at both ends : how to balance potential profitability and brand protection when licensing brands
Meschnig, Annika
;
Decker, Carolin
;
Dubiel, Anna
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2407-2431
Persistent link: https://www.econbiz.de/10014448493
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->