Search Results - person:"Derbaix, Christian"

"Statistiquement significatif"? : respectons l’incertitude de l’effet testé

Bultez, Alain; Derbaix, Christian; Herrmann, Jean-Luc - In: Recherche et applications en marketing : RAM 37 (2022) 1, pp. 87-112

Persistent link: https://www.econbiz.de/10012822290

Intergenerational transmissions and sharing of musical taste practices

Derbaix, Christian; Derbaix, Maud - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1600-1623

Persistent link: https://www.econbiz.de/10012178652

"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging activities

Herrmann, Jean-Luc; Kacha, Mathieu; Derbaix, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 604-612

Persistent link: https://www.econbiz.de/10011436011

Place de I'offre dans la construction d'une identité stigmatisée : Ie cas des personnes en situation de handicap moteur

Nau, Jean-Philippe; Derbaix, Christian; Thevenot, Géraldine - In: Recherche et applications en marketing 31 (2016) 4, pp. 50-69

Persistent link: https://www.econbiz.de/10011666957

Implicit sponsorship effects for a prominent brand

Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European Journal of Marketing 48 (2014) 3/4, pp. 785-804

Purpose – This research seeks to examine the influence of sponsorship on spectators' consideration sets by investigating, in a naturalistic setting, whether sport sponsorship adds a prominent brand to spectators' consideration sets, with and without the explicit memory that the brand is a...

Persistent link: https://www.econbiz.de/10014724457

Implicit sponsorship effects for a prominent brand

Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 785-804

Persistent link: https://www.econbiz.de/10010371621

Perception sans conscience de stimuli supraliminaux : revue critique et proposition d'un modèle intégrateur

Derbaix, Christian; Herrmann, Jean-Luc; Kacha, Mathieu - In: Recherche et applications en marketing 29 (2014) 2, pp. 60-78

Persistent link: https://www.econbiz.de/10011474792

Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales

Derbaix, Christian; Poncin, Ingrid; Droulers, Olivier; … - In: Recherche et applications en marketing 27 (2012) 2, pp. 71-90

Persistent link: https://www.econbiz.de/10010199792

L' affectif dans les comportements d'achat et de consommation

Derbaix, Christian; Filser, Marc - 2011

Persistent link: https://www.econbiz.de/10009140664

Pride in contemporary sport consumption : a marketing perspective

Decrop, Alain; Derbaix, Christian - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 586-603

Persistent link: https://www.econbiz.de/10008747771