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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
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Sustainable line extensions as a blueprint for brand visibility : learning from the NoLo spirits experience
Ramírez Pagès, Alba
;
Derqui Zaragoza, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-92)
.
2024
Persistent link: https://www.econbiz.de/10015077068
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