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  • Search: person:"Desik, P.H. Anantha"
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Year of publication
Subject
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Insurance 3 Versicherung 3 Beziehungsmarketing 2 Consumer behaviour 2 Konsumentenverhalten 2 Relationship marketing 2 Takeover 2 Theorie 2 Theory 2 Übernahme 2 Forecasting model 1 Insurance market 1 Knowledge management 1 Marketing management 1 Marketingmanagement 1 Profitability 1 Prognoseverfahren 1 Rentabilität 1 Versicherungsmarkt 1 Wissensmanagement 1
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Type of publication
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Book / Working Paper 4 Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 6
Author
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Behera, Samarendra 5 Desik, P.H. Anantha 4 Desik, P. H. Anantha 2 Soma, Prashanth 1 Sundari, N. 1 Vadari, Sekhar 1
Published in...
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The IUP journal of knowledge management : IJKM 2
Source
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ECONIS (ZBW) 6
Showing 1 - 6 of 6
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The Role of AI/ML in Enhancing Knowledge Management Systems
Vadari, Sekhar; Desik, P.H. Anantha - 2021
Artificial Intelligence (AI)/Machine Learning (ML) can play a significant, meaningful, and considerable role in enriching and strengthening the Knowledge Management (KM) systems. A good number of studies have been done to explore the connection between AI/ML and KM systems. But these studies...
Persistent link: https://www.econbiz.de/10013312137
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Segmentation-Based Predictive Modeling Approach in Insurance Marketing Strategy
Behera, Samarendra - 2017
Insurance markets have changed radically and deeply in the past 20 years. Deregulation, globalization of insurance institutions, intensified competition, electronic commerce, bank assurance and the emergence of new risks are among the challenges faced by insurance markets. This is forcing the...
Persistent link: https://www.econbiz.de/10012965379
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An Analytics-Driven Method for Profitable Cross-Selling of Insurance Products
Desik, P.H. Anantha - 2015
The recent regulatory changes and volatile market conditions in insurance market have forced the insurers to rethink their approach to sell insurance products. The focus has been shifted from product-oriented approach to customer-centric approach. Knowledge about customers is the key to...
Persistent link: https://www.econbiz.de/10013015358
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An analytics-driven method for profitable cross-selling of insurance products
Desik, P. H. Anantha; Behera, Samarendra - In: The IUP journal of knowledge management : IJKM 13 (2015) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10010506415
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Acquiring insurance customer : the CHAID way
Desik, P. H. Anantha; Behera, Samarendra - In: The IUP journal of knowledge management : IJKM 10 (2012) 3, pp. 7-13
Persistent link: https://www.econbiz.de/10009577519
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Acquiring Insurance Customer : The CHAID Way
Desik, P.H. Anantha - 2012
In view of the recent regulatory changes and volatile market conditions, the insurance and finance industry started focusing more on developing strategies to find new customer segments. Acquiring new customers is difficult especially in a fiercely competitive industry like insurance. Also, the...
Persistent link: https://www.econbiz.de/10013098555
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