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~subject:"Market entry"
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Market entry
New product development
34
Produktentwicklung
34
Innovation
32
Innovation management
23
Innovationsmanagement
23
Marketing management
16
Marketingmanagement
16
USA
14
United States
14
B-to-B-Marketing
12
Business-to-business marketing
12
Bibliometrics
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Bibliometrie
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Lieferantenmanagement
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Supplier relationship management
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Theorie
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Theory
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Business start-up
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China
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Firm performance
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Unternehmensgründung
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Marketing
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Unternehmenserfolg
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Competitive advantage
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Decision
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Entscheidung
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Wettbewerbsvorteil
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Arbeitsgruppe
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Business network
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Consumer behaviour
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Konsumentenverhalten
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Produktmanagement
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University research
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English
4
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Di Benedetto, C. Anthony
4
Calantone, Roger J.
2
Song, Michael
2
Gupta, Manak C.
1
Zhao, Yuzhen Lisa
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Do perceived pioneering advantages lead to first-mover decisions?
Song, Michael
;
Zhao, Yuzhen Lisa
;
Di Benedetto, C. Anthony
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1143-1152
Persistent link: https://www.econbiz.de/10009756176
Saved in:
2
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
3
The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 832-843
Persistent link: https://www.econbiz.de/10008737501
Saved in:
4
Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
Saved in:
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