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Brand image
Consumer behaviour
43
Konsumentenverhalten
43
Markenimage
28
Brand management
24
Markenführung
24
International marketing
22
Internationales Marketing
22
Designation of origin
20
Herkunftsbezeichnung
20
Brand
15
Markenartikel
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Measurement
11
Market research
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Messung
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Strukturgleichungsmodell
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Marketingmanagement
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Partial least squares
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Internationale Marktforschung
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Marketing
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Partielle kleinste Quadrate
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Prognoseverfahren
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Rules of origin
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English
28
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Diamantopoulos, Adamantios
28
Davvetas, Vasileios
7
Arslanagic-Kalajdzic, Maja
6
Sichtmann, Christina
3
Balabanis, George
2
Bartsch, Fabian
2
Florack, Arnd
2
Halkias, Georgios
2
Kolbl, Živa
2
Zabkar, Vesna
2
Zeugner-Roth, Katharina Petra
2
Abbott, Rachael
1
Baldauf, Artur
1
Chan, Allan
1
Chumpitaz Caceres, Rubén
1
Cravens, Karen S.
1
Davydova, Olga
1
Egger, Martin
1
Eisend, Martin
1
Fetscherin, Marc
1
Fuchs, Christoph
1
Gidaković, Petar
1
Herz, Marc
1
Herz, Marc Florian
1
Koschate-Fischer, Nicole
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Löhndorf, Birgit
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Mandler, Timo
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Micevski, Milena
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Milchram, Christine
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Montesinos, Maria Ángeles
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Moschik, Nicole
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Palihawadana, Dayananda
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Paparoidamis, Nicholas G.
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Roth, Katharina P.
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Samiee, Saeed
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Schlegelmilch, Bodo B.
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Szőcs, Ilona
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Zeugner-Roth, Katharina P.
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Journal of business research : JBR
12
Journal of international marketing
6
International marketing review
2
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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Management international review : mir ; journal of international business
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The journal of product & brand management
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ECONIS (ZBW)
28
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
3
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
4
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
5
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
6
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
7
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
8
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
9
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
10
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
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