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Search: person:"Diamantopoulos, Adamantios"
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Global brands
Consumer behaviour
49
Konsumentenverhalten
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Brand image
30
Markenimage
28
International marketing
25
Brand management
24
Markenführung
24
Internationales Marketing
22
Designation of origin
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Herkunftsbezeichnung
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Brand
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Markenartikel
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Measurement
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Market research
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Export
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United Kingdom
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Structural equation model
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Partial least squares
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International marketing research
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Internationale Marktforschung
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Partielle kleinste Quadrate
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Diamantopoulos, Adamantios
3
Davvetas, Vasileios
2
Bartsch, Fabian
1
Chumpitaz Caceres, Rubén
1
Halkias, Georgios
1
Paparoidamis, Nicholas G.
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Sichtmann, Christina
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Journal of business research : JBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
2
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
3
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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