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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Research Online - Purchase Offline : Ergebnisse einer Studie zum ROPO-Effekt
Mayerhofer, Wolfgang
;
Dickert, Stephan
;
Müller, Birgit
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 39-44
Persistent link: https://www.econbiz.de/10011581693
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