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Marketing dictionary : technical terms in marketing, sales, and communication
Bearchell, Charles A.
;
Disch, Wolfgang K. A.
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1997
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3., fully reworked and expanded ed.
Persistent link: https://www.econbiz.de/10000631003
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Bearchell, Charles A.
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1991
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Fully rev. and expanded ed.
Persistent link: https://www.econbiz.de/10000834012
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