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Competitive intelligence in service marketing : a new approach with practical application
Johns, Pamela
;
Van Doren, Doris
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 551-570
Persistent link: https://www.econbiz.de/10008651754
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Designing a marketing course with field site visits
Van Doren, Doris
;
Corrigan, Hope Bober
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 189-206
Persistent link: https://www.econbiz.de/10003782978
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