Blazejewski, Susanne; Dorow, Wolfgang - In: Journal of World Business 38 (2003) 3, pp. 204-223
In 1997, the Beiersdorf group reacquired its former subsidiary in Poznan which had been expropriated by the Polish state after World War II. In two years the new management succeeded in transforming this formerly state-owned, production-driven conglomerate into a highly profitable,...