Search Results - person:"Edeling, Alexander"

Does bigger still mean better? : how digital transformation affects the market share-profitability relationship

Sklenarz, Felix Anton; Edeling, Alexander; Himme, Alexander - In: International journal of research in marketing : IJRM ; … 41 (2024) 4, pp. 648-670

Persistent link: https://www.econbiz.de/10015435797

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

Schöndeling, Andrea; Burmester, Alexa B.; Edeling, … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1019-1045

How does advertising affect supply and demand in the entertainment industry? Different advertising and distribution mechanisms and unique product characteristics limit the transferability of findings from other industries to the entertainment industry. This meta-analysis focuses on 290...

Persistent link: https://www.econbiz.de/10015325419

Finding goldilocks influencers : how follower count drives social media engagement

Wies, Simone; Bleier, Alexander; Edeling, Alexander - In: Journal of marketing 87 (2023) 3, pp. 383-405

Persistent link: https://www.econbiz.de/10014245099

Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry

Schöndeling, Andrea; Burmester-Hofmann, Alexa Bettina; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1019-1045

Persistent link: https://www.econbiz.de/10014336048

Embracing entrepreneurship in the creator economy : the rise of creatrepreneurs

Edeling, Alexander; Wies, Simone - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 436-454

Persistent link: https://www.econbiz.de/10015057489

How firm communication affects the impact of layoff announcements on brand strength over time

Stäbler, Samuel; Himme, Alexander; Edeling, Alexander; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 700-723

Persistent link: https://www.econbiz.de/10014383235

How, why, and when disclosure type matters for influencer marketing

Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 313-335

Persistent link: https://www.econbiz.de/10013271749

When does market share matter? : new empirical generalizations from a meta-analysis of the market share-performance relationship

Edeling, Alexander; Himme, Alexander - In: Journal of marketing 82 (2018) 3, pp. 1-24

Persistent link: https://www.econbiz.de/10011850398

The marketing-finance interface : a new integrative review of metrics, methods, and findings and an agenda for future research

Edeling, Alexander; Srinivasan, Shuba; Hanssens, … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 857-876

Persistent link: https://www.econbiz.de/10013191777

Over, out, but present: recalling former sponsorships

Edeling, Alexander; Hattula, Stefan; Bornemann, Torsten - In: European Journal of Marketing 51 (2017) 7/8, pp. 1286-1307

Purpose This study aims at developing and testing a conceptual model that shows the antecedents of the recall of a former sponsorship. Design/methodology/approach Primary ( n = 1,146) and secondary data from German professional soccer build the empirical base for this research. Multilevel...

Persistent link: https://www.econbiz.de/10014723873