//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ehrenberg, Andrew"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
8
Markenartikel
8
Konsumentenverhalten
7
Brand
6
USA
6
United States
6
Abstimmung
5
Electoral system
5
Experiment
5
Minderheit
5
Minority
5
Voting
5
Voting behaviour
5
Wahlsystem
5
Wahlverhalten
5
Brand management
4
Großbritannien
4
Markenführung
4
Markentreue
4
Market research
4
Marktforschung
4
2006
3
Fernsehen
3
Product differentiation
3
Statistik
3
Theorie
3
Theory
3
Verbraucher
3
Andrew S. C. Ehrenberg
2
Brand image
2
Brand loyalty
2
Kundentreue
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Produktdifferenzierung
2
Publikum
2
Statistische Analyse
2
Absatz
1
Absatzforschung
1
more ...
less ...
Online availability
All
Undetermined
7
Free
4
Type of publication
All
Article
65
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
10
Book section
10
Reprint
6
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Collection of articles of several authors
1
Einführung
1
Festschrift
1
Lehrbuch
1
Sammelwerk
1
research-article
1
more ...
less ...
Language
All
Undetermined
43
English
31
German
4
Author
All
Ehrenberg, Andrew
34
Ehrenberg, Andrew S. C.
30
Barnard, Neil
10
Scriven, John
10
Casella, Alessandra
6
Ehrenberg, Shuky
6
Gelman, Andrew
6
Goodhardt, Gerald
6
Shen, Jie
6
Ehrenberg, Andrew S.C.
5
Goodhardt, Gerald J.
5
Uncles, Mark D.
5
Hammond, Kathy
3
Kennedy, Rachel
3
Romaniuk, Jenni
3
Sharp, Byron
3
Singh, Jaywant
3
Uncles, Mark
3
Aitken, Robert
2
Avis, Mark
2
Barwise, T. P.
2
Bloom, Helen
2
Collins, Martin Alan
2
Ferguson, Shelagh
2
Goodhardt, Gerald Joseph
2
Stern, Philip
2
Ah Keng, Kau
1
Barnard, N. R.
1
Barnard, Neil R.
1
Barwise, T Patrick
1
Bird, M.
1
Bound, John
1
Castleberry, S. B.
1
Channon, C.
1
Dall'Olmo Riley, F.
1
Ehrenberg, Andrew S C
1
England, Len R.
1
Kau, Ah Keng
1
Wagenführ, Rolf
1
Wellan, Dee M.
1
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Published in...
All
Journal of advertising research
11
Marketing research : a magazine of management and applications
9
Brand management ; Vol. 2
5
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
4
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Business Research
2
Journal of business research : JBR
2
Journal of the Market Research Society : JMRS
2
Marketing theory
2
Measuring and managing brands
2
The B.E. journal of economic analysis & policy
2
A Wiley-Interscience publication
1
Columbia economics discussion paper series / Department of Economics, Columbia University
1
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
1
Discussion paper / Centre for Economic Policy Research
1
Economics and business education
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Advertising Research
1
Journal of Consumer Research
1
Journal of Product & Brand Management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
1
Marketing Science
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER working paper series
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Probleme internationaler wirtschafts- und sozialstatistischer Vergleiche : Rolf Wagenführ zum Gedächtnis
1
Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
1
Store choice, store location and market analysis
1
The journal of industrial economics
1
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
OLC EcoSci
35
ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
6
RePEc
5
Other ZBW resources
1
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Patterns of store choice
Kau, Ah Keng
;
Ehrenberg, Andrew S. C.
- In:
Store choice, store location and market analysis
,
(pp. 225-250)
.
2015
Persistent link: https://www.econbiz.de/10011492724
Saved in:
2
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
Saved in:
3
The laws of marketing science : Andrew S. C. Ehrenberg (1926 - 2010)
In:
Journal of advertising research
52
(
2012
)
2
,
pp. 196-197
Persistent link: https://www.econbiz.de/10009618398
Saved in:
4
Andrew Ehrenberg: A tribute (1926 - 2010)
Ehrenberg, Andrew S. C.
(
honouree
)
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 196-276
Persistent link: https://www.econbiz.de/10009618387
Saved in:
5
Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
-
2010
Persistent link: https://www.econbiz.de/10003924350
Saved in:
6
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
7
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
8
If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924346
Saved in:
9
The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.
;
Ehrenberg, Andrew S. C.
; …
-
2010
Persistent link: https://www.econbiz.de/10003924358
Saved in:
10
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->