Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Eigenraam, Anniek W."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
Customer integration
2
Digital marketing
2
Kundenintegration
2
Markenführung
2
Relationship marketing
2
Social media
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Authenticity
1
Brand
1
Brand essence
1
Brand image
1
Brand loyalty
1
Brand perception
1
Credibility
1
Customer engagement
1
Customer engagement practices
1
Digital customer engagement
1
Digitalisierung
1
Digitization
1
Glaubwürdigkeit
1
Markenartikel
1
Markenimage
1
Markentreue
1
Personality psychology
1
Persönlichkeitspsychologie
1
Selbstevaluation
1
Self-assessment
1
Taxonomy
1
Werbewirkung
1
assimilation and contrast effects
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Eigenraam, Anniek W.
3
Verlegh, Peeter
3
Eelen, Jiska
2
Bernritter, Stefan F.
1
Lin, Arjen van
1
Loermans, Annemijn C.
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of interactive marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
2
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
3
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
