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  • Search: person:"Eijlers, Esther"
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Year of publication
Subject
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Advertising 1 Advertising effects 1 Beziehungsmarketing 1 Consumer behaviour 1 EEG 1 Emotion 1 Konsumentenverhalten 1 Neuromarketing 1 Psychology of advertising 1 Relationship marketing 1 Werbepsychologie 1 Werbewirkung 1 Werbung 1 advertising 1 customer experience 1 dynamics 1 emotions 1 multivariate pattern analysis 1 neuromarketing 1
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Online availability
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Free 1
Type of publication
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Book / Working Paper 1
Type of publication (narrower categories)
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Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1
Language
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English 1
Author
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Eijlers, Esther 1
Published in...
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ERIM Ph. D. series research in management / Erasmus Institute of Management 1
Source
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ECONIS (ZBW) 1
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
Persistent link: https://www.econbiz.de/10012203501
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