Moen, Øystein; Gavlen, Morten; Endresen, Iver - In: European Journal of Marketing 38 (2004) 9/10, pp. 1236-1251
Internationalization has often been described as a gradual development, in terms of involvement and entry forms, in which firms are expected to target gradually more distant markets. This study focuses on the entry forms and market selection of five small Norwegian computer software firms. The...