In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

Through a qualitative case study of the organising/strategising practices of a small British e-commerce retailer, this paper examines the relationship between routine and organisational change. The study takes as its starting point Josef Schumpeter’s notion of creative destruction that...

Both business and consumer markets of food and drink are increasingly changing, concomitant with changing consumer habits and lifestyles. Particularly in industrialised countries, there has been a tremendous growth in consumer interest for organic food in the last fifteen years, largely driven...

Purpose – The purpose of this paper is to examine the relational capabilities developed by small and medium‐sized suppliers in relationships with larger customers and to explore the influences of these relational capabilities on value co‐creation and innovation. Design/methodology/approach...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

In the past decade policy makers in the United Kingdom as well as the European Union have considered the adoption of information and communication technologies (ICTs) by small and medium-sized enterprises (SMEs) as a key driver for productivity growth and overall economic competitiveness. The...

The competence perspective of the firm (encompassing the Resource-Based View, the Knowledge-Based View, evolutionary theory and other theories of competence and capabilities) offers the notion of “differential organizing competence” for conceptualising the capability to organise as a source...