In the marketing research the instances when we need to examine the relationship between two variables are frequent. Knowing the relationship between the two variables involves the use of tests that can be parametric and nonparametric. This paper includes the non-parametric tests used in the...

Many methods of multivariate analysis are based on metric variables. In the case of questionnaire-based surveys qualitative data usually prevail, measured nominally or ordinal. This paper contains the discriminant analysis from data recorded from a sample of 100 respondents, with regard to:...