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Artificial intelligence 1 Causality analysis 1 Charity 1 Experiment 1 Feldforschung 1 Field research 1 Fundraising 1 Kausalanalyse 1 Künstliche Intelligenz 1 Wohltätigkeit 1 agency 1 causal forest 1 charitable giving 1 conditional average treatment effect 1 donation 1 field experiment 1 fundraising campaign optimization 1 machine learning 1
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Esterzon, Emilie 1 Lemmens, Aurélie 1 Van den Bergh, Bram 1
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Journal of marketing 1
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Enhancing donor agency to improve charitable giving : strategies and heterogeneity
Esterzon, Emilie; Lemmens, Aurélie; Van den Bergh, Bram - In: Journal of marketing 87 (2023) 4, pp. 636-655
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