Gal-Or, Esther; Geylani, Tansev; Dukes, Anthony J. - In: Marketing Science 27 (2008) 4, pp. 642-658
While retailers have sales data to forecast demand, manufacturers have a broad understanding of the market and the coming trends. It is well known that pooling such demand information within a distribution channel improves supply chain logistics. However, little is known about how...