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International journal of sports marketing & sponsorship
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Did you notice us? : an eye-tracking investigation of sponsorship at the US Olympic swim trials
Mondt, Ali B.
;
Morse, Alan
;
Evans, Zachary
- In:
International journal of sports marketing & sponsorship
26
(
2025
)
1
,
pp. 124-140
Persistent link: https://www.econbiz.de/10015417331
Saved in:
2
An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary
;
Eddy, Terry
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
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