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~subject:"Beziehungsmarketing"
~person:"Mhlongo, Pamela S."
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Beziehungsmarketing
Brand image
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Brand management
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Customer satisfaction
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brand loyalty
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Tourists' loyalty towards a tourism destination : the case of KwaZulu-Natal in South Africa
Ezeuduji, Ikechukwu Onyekwere
;
Mhlongo, Pamela S.
- In:
EuroEconomica
38
(
2019
)
2
,
pp. 272-281
Persistent link: https://www.econbiz.de/10012166283
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