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  • Search: person:"Fakhar, Ahlam"
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Year of publication
Subject
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Advertising effects 1 Brand image 1 Consumer behaviour 1 Football 1 Fußball 1 Konsumentenverhalten 1 Markenimage 1 Purchase intention 1 Sponsor awareness 1 Sponsor image 1 Sponsoring 1 Sponsorship 1 Sport 1 Sport event 1 Sportmarketing 1 Sports 1 Sports involvement 1 Sports marketing 1 Sportveranstaltung 1 Werbewirkung 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Fakhar, Ahlam 2 Bachleda, Catherine 1 Elouazzani, Zineb 1 Zak, Paul J. 1
Published in...
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Economics & Human Biology 1 Sport management review 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine; Fakhar, Ahlam; Elouazzani, Zineb - In: Sport management review 19 (2016) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
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Cover Image
Neuroactive hormones and interpersonal trust: International evidence
Zak, Paul J.; Fakhar, Ahlam - In: Economics & Human Biology 4 (2006) 3, pp. 412-429
Persistent link: https://www.econbiz.de/10005331490
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