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Search: person:"Faramarzi, Ashkan"
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Faramarzi, Ashkan
4
Bhattacharya, Abhi
3
Jindal, Niket
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Johnson, Ross W.
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ECONIS (ZBW)
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Service strategy's effect on firm performance : a meta-analysis of the servitization literature
Faramarzi, Ashkan
;
Worm, Stefan
;
Ulaga, Wolfgang
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1018-1044
Persistent link: https://www.econbiz.de/10015048104
Saved in:
2
Marketing capability and the turnaround of financially distressed firms
Bhattacharya, Abhi
;
Johnson, Joseph
;
Faramarzi, Ashkan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1195-1215
Persistent link: https://www.econbiz.de/10015048173
Saved in:
3
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
4
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
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