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~person:"Esch, Franz-Rudolf"
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BASF SE
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Brand management
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Esch, Franz-Rudolf
Roth, Felix
114
Roth, Christopher
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Haaland, Ingar
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Jonung, Lars
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Anand Chopra, Felix
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Nowak-Lehmann D., Felicitas
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Best practice der Markenführung
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Aktives Management der Corporate Brand BASF
Gress, Felix
;
Kiefer, Hans
;
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Best practice der Markenführung
,
(pp. 79-98)
.
2009
Persistent link: https://www.econbiz.de/10003770979
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