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  • Search: person:"Ferrández, Antonio"
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Big Data 1 Big data 1 Big data analytics 1 Data Mining 1 Data mining 1 Fake reviews 1 High technology 1 High-tech industries 1 Hochtechnologie 1 Marketing 1 Marketing decisions 1 Marketing management 1 Marketingmanagement 1 Sentiment analysis 1 Social Web 1 Social network 1 Social web 1 Soziales Netzwerk 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Ferrández, Antonio 1 Gil, David 1 Kauffmann, Erick 1 Mora, Higinio 1 Peral, Jesús 1 Sellers Rubio, Ricardo 1
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Industrial marketing management : the international journal for industrial and high-tech firms 1
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ECONIS (ZBW) 1
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A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick; Peral, Jesús; Gil, David; … - In: Industrial marketing management : the international … 90 (2020), pp. 523-537
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