Fitzgerald, Elizabeth M.; Veliyath, Rajaram - In: Competitiveness Review: An International Business Journal 6 (1996) 2, pp. 44-58
External globalization drivers have been proposed to influence the degree of internationalization occurring in industries (Yip, 1989). Industry globalization drivers, when used in conjunction with firmāspecific global strategy levers (Bartlett & Ghoshal, 1995), provide the bases for obtaining...