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Search: person:"Fletcher, Keith"
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4
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Fletcher, Keith
24
Wright, George
4
Donaldson, Bill
3
Fletcher, Keith P.
3
Lee, Jong-Ho
3
Wheeler, Colin
3
Donaghy, Mark
2
Napier, Alan
2
Peters, Linda D.
2
Wright, Julia
2
Barnes, Stuart J.
1
Buttery, Alan
1
Carroll, Amy
1
Deans, Ken
1
Desai, Caroline
1
Hart, Susan J.
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Peters, Linda
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Scornavacca, Eusebio
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Marketing Intelligence & Planning
5
European Journal of Marketing
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing management : MM
2
Journal of the Market Research Society : JMRS
1
Long range planning : LRP ; international journal of strategic management
1
Management Decision
1
Marketing intelligence & planning
1
The service industries journal
1
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OLC EcoSci
10
Other ZBW resources
10
ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
2
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1
Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George
;
Fletcher, Keith
;
Donaldson, Bill
;
Lee, …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 992-1004
Persistent link: https://www.econbiz.de/10003793448
Saved in:
2
Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George
;
Fletcher, Keith
;
Donaldson, Bill
;
Lee, …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 992-1004
Persistent link: https://www.econbiz.de/10008142995
Saved in:
3
Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George
;
Fletcher, Keith
;
Donaldson, Bill
;
Lee, …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 992-1005
Persistent link: https://www.econbiz.de/10008897120
Saved in:
4
Consumer perceptions and attitudes towards SMS advertising: Recent evidence from New Zealand
Carroll, Amy
;
Barnes, Stuart J.
;
Scornavacca, Eusebio
; …
- In:
International journal of advertising : the quarterly …
26
(
2007
)
1
,
pp. 79-98
Persistent link: https://www.econbiz.de/10008125849
Saved in:
5
Partnerships in social care : a handbook for developing effective services
Fletcher, Keith
-
2006
Persistent link: https://www.econbiz.de/10004421166
Saved in:
6
Communication Strategies and Marketing Performance: An Application of the Mohr and Nevin Framework to Intra-Organisational Cross-Functional Teams
Peters, Linda D.
;
Fletcher, Keith P.
- In:
Journal of marketing management : MM
20
(
2004
)
7
,
pp. 741-770
Persistent link: https://www.econbiz.de/10006962422
Saved in:
7
Consumer power and privacy: The changing nature of CRM
Fletcher, Keith
- In:
International journal of advertising : the quarterly …
22
(
2003
)
2
,
pp. 249-272
Persistent link: https://www.econbiz.de/10008118224
Saved in:
8
Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector
Desai, Caroline
;
Fletcher, Keith
;
Wright, George
- In:
The service industries journal
21
(
2001
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10006272601
Saved in:
9
Trust and direct marketing environments: A consumer perspective
Fletcher, Keith P.
;
Peters, Linda D.
- In:
Journal of marketing management : MM
13
(
1997
)
6
,
pp. 52-53
Persistent link: https://www.econbiz.de/10006996656
Saved in:
10
Issues in customer information management
Fletcher, Keith
;
Peters, Linda
- In:
Journal of the Market Research Society : JMRS
38
(
1996
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10006704655
Saved in:
1
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