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~person:"Chikweche, Tendai"
~isPartOf:"Marketing intelligence & planning"
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Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
2
Branding at the base of pyramid: a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10009014537
Saved in:
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