Charton-Vachet, Florence; Lombart, Cindy; Louis, Didier - In: International Journal of Retail & Distribution Management 48 (2020) 7, pp. 707-725
Purpose: This research has three research objectives. First, this research will demonstrate that the link between consumers' attitude towards a region and their intention to purchase products from that region is not direct but indirect. Second, this research will establish that perceived value...