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The antitrust implications of relationship marketing

Fontenot, Renee J.; Hyman, Michael R. - In: Journal of Business Research 57 (2004) 11, pp. 1211-1221

Persistent link: https://www.econbiz.de/10005473644

The antitrust implications of relationship marketing

Fontenot, Renée J.; Hyman, Michael R. - In: Journal of business research : JBR 57 (2004) 11, pp. 1211-1221

Persistent link: https://www.econbiz.de/10006716969

Write on Target: The Direct Marketer’s Copywriting Handbook

Fontenot, Renée J. - In: Journal of Consumer Marketing 17 (2000) 2, pp. 172-185

Persistent link: https://www.econbiz.de/10014849557

A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood products

Vlosky, Richard P.; Ozanne, Lucie K.; Fontenot, Renée J. - In: Journal of Consumer Marketing 16 (1999) 2, pp. 122-140

Global industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being recognized as significant market‐based tools for linking manufacturing and consumer...

Persistent link: https://www.econbiz.de/10014849233

LEARNING TO LOVE EXTRANETS - Study paints picture of support and enthusiasm for early adopters.

Vlosky, Richard; Fontenot, Renée J. - In: Marketing management : a quarterly business management … 8 (1999) 3, pp. 33-36

Persistent link: https://www.econbiz.de/10007244318

Relational exchange: A review of selected models for a prediction matrix of relationship activities

Fontenot, Renee J.; Wilson, Elizabeth J. - In: Journal of Business Research 39 (1997) 1, pp. 5-12

Persistent link: https://www.econbiz.de/10005477478

Relational Exchange: A Review of Selected Models for a Prediction Matrix of Relationship Activities

Fontenot, Renée J.; Wilson, Elizabeth J. - In: Journal of business research : JBR 39 (1997) 1, pp. 5-12

Persistent link: https://www.econbiz.de/10006736556