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Banks 1 Brands 1 Exchange 1 Financial services 1 Incentive schemes 1 Relationship marketing 1
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Article 1
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research-article 1
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English 1
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Douglas, Gary 1 Foo, Min‐Hui 1 Jack, Mervyn A. 1
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International Journal of Bank Marketing 1
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Incentive schemes in the financial services sector : Moderating effects of relationship norms on customer‐brand relationship
Foo, Min‐Hui; Douglas, Gary; Jack, Mervyn A. - In: International Journal of Bank Marketing 26 (2008) 2, pp. 99-118
Purpose – The purpose of this paper is to show that new technologies have significantly changed the way that customers interact with their bank. Whilst a trip down to the local branch was mandatory in the past for a customer to do their banking, all that is required now in many situations is...
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