Purpose – The purpose of the paper is to explore the values that underlie consumers purchasing decisions of organic food.Design/methodology/approach – The paper draws on data from focus groups and ladderinginterviews with a total of 181 regular and occasional consumers of organic food that...

The paper describes the development and policy environment of organic farming in the European Union, where organic farming has grown rapidly due to a variety of factors. Policy measures concerning area-based financial support for conversion to and continuation of organic farming,...

The paper describes the development and policy environment of organic farming in the European Union, where organic farming has grown rapidly due to a variety of factors. Policy measures concerning area-based financial support for conversion to and continuation of organic farming,...

Organic farming is recognised in the European Union as one possible model to improve the sustainability of agriculture. During the 1990s the sector grew rapidly (to 3% of agricultural area in 2000), caused in part by policy support measures in member states and the EU. The paper summarises the...