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Franke, George R.
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Ellinger, Alexander E.
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Huhmann, Bruce A.
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Preacher, Kristopher J.
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Rigdon, Edward E.
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Mothersbaugh, David L.
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Andrews, Rick L.
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Chang, Woojung
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Franke, George R
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Lee, Nick
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Nadler, S. Scott
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Reynolds, Kristy E.
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Abernethy, Avery M.
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Eisend, Martin
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Howell, Roy D.
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Elmadağ Baş, Ayşe Banu
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Elmadağ, Ayşe Banu
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FRANKE, GEORGE R.
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Filips, Karli E.
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Journal of business research : JBR
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Journal of Business Research
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Journal of marketing theory and practice
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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61
Evaluating measures through data quantification: Applying dual scaling to an advertising copytest
Franke, George R.
- In:
Journal of Business Research
13
(
1985
)
1
,
pp. 61-69
Persistent link: https://www.econbiz.de/10005473427
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